A meme is simply a piece of digital content, which is quickly spread around the Internet and becomes a cultural experience that is shared (units of culture). Memes are known for their entertainment value but they should be taken seriously due to their marketing, advertising, and public relations advantage.
Memes are relevant to digital media and communications because marketers can use them. Marketers use memes as a form of viral marketing. This form of marketing is known as memetic marketing. Memes are trendy and lucrative. The use of memes results in awareness. Memes have been used to create interest in films, campaigns, and advertisements.