Instantaneous Cycles

Created by Videology
Created by Videology

Television news cycles have changed drastically since the advent of 24-hour news cycles. News broadcasters once had a limited number of minutes to present their agenda to the public. Now 24-hour news cycles enable news broadcasters to bring instantaneous news to our homes. The news has always been held in high regard by viewers. Now, with instantaneous news cycling on the rise, viewers who may not understand how the news media now works are left questioning the media’s intent.

As events unfold, news broadcasters now pass along information as they receive it. This is not what I consider to be an improvement. I remember watching the news as the Sandy Hook Elementary school tragedy unfolded. The news stations with their instantaneous reporting were passing misinformation on to the public. Instead of taking the time to get the facts in order news broadcasters were spewing whatever information came to them and their viewers were taking it all in as fact. It’s no wonder there are so many conspiracy theorist questioning whether this incident actually took place.

Instantaneous news cycles account for one of the many changes in which one watches television. Technologies have changed our relationship to television as well. Streaming Internet television, satellite and cable providers now allow for instantaneous viewing of movies, documentaries, and television shows. No longer does one have to be tied to a broadcasters time slot. American culture as represented in this medium is one of instant gratification.

The future of American culture and television will follow along the same path it has adopted with instantaneous viewing. Currently, people do not typically view things at the same time anymore. In the next decade people will continue to adopt technologies where external schedules will not be imposed. I would not be surprised to see external schedules for viewing television come to an end. It will be exciting to see broadcasters adapt as change continues in the viewing habits of American culture.

American Society and the Book

I often wonder if printed books will disappear altogether from American society. The production of e-books definitely supersedes that of printed books today as e-readers and tablets have become more prevalent among American society. Whether or not members of American society seek to read books via print or electronically should not be indicative of literacy.

10390109_566617520141443_4422742055705219556_nWhat could be indicative of a decline in literacy is the fact that the percentage of Americans reading a book has declined. Pew Research revealed that 25% of American adults had not read even a single book in the year 2013. This is believed to be a consequence of American culture turning to TV and the Internet rather than books.

The number of adults who had not read a book is still a great deal less than the 75% who had. That is fantastic news. Even better, a NEA 2012 survey found that the decline of young adults reading for pleasure has not continued on a downward slope. So, there is hope for American literary culture.

Harper Lee is due to release the novel “Go Set a Watchman” which was written before her “To Kill a Mockingbird.” The release of this novel has generated a lot of attention this past week leaving me to assume that America is still a literate society. While pondering about how well this novel will be bought up, I am left to wonder if traditional book-length works will survive in a society where culturally we no longer find the time to sit through a traditional book-length novel (100,000+ words). After all, this is a time where smartphones take up a majority of just about anyone’s time. That being said, it may be inevitable that traditional books fall behind the new wave of micro-fiction, flash-fiction, and short stories in the future.

The Cultural Practice of Blogging in the US

After reading Onur Kabadayi’s “Blogging is Dead, Long Live Blogging” I was tempted to say that the disappearance of casual blogs was a good thing. How could the decline of casual bloggers be a good thing? Some argue that it is better for the media and marketing but I do not agree.

Casual bloggers brought to the forefront various perceptions that could be vital to marketers. The reduction in casual blogging in the US inevitably leaves marketers lacking in content that can be used in identifying the opinions of the everyday individual. Sure, more skilled writers may increase the quality of the “blogosphere” but quantity is more essential in deriving whether the practice is still useful. Why would I say quantity is more essential?

Simply put, if the blogosphere lacks casual bloggers voicing their opinions then we are left with a medium which is only going to have information that is overseen by editors, marketing executives, and news media. This leaves us with nothing more than blogs created that recycle the opinions of a few. Unlike Facebook or Twitter where users post short updates, blogging allows for more in-depth opinion sharing in the market place of ideas by citizen journalists.

Retrieved from
By Rogers Cadenhead

Citizen journalism is necessary in the marketplace of ideas. Everyday individuals writing within the blogosphere can provide marketers and media with information to better address what everyday people want to hear and can be a vital asset to PR professionals. This leads me to also say that I do not always agree that the label “citizen journalism” is ideal when it relates to some industry-specific Web journals.

This label may be correct when a “citizen journalist” is writing from their own point of view but not when it becomes an industry run Web journal. After all, most industry run Web journals institute the use of “guest bloggers” and this takes away the citizen attribute. What does this mean for the future of this digital composition?

The future of blogging surely will be geared more toward business, industry, and media practices. However, as this becomes increasing obvious to the everyday individual one can assume that the casual blogger will once again become very prominent in the cultural practice of Web journals.